[COURT CAPTION]

SUPREME COURT OF THE STATE OF NEW YORK
COUNTY OF [COUNTY]

[PLAINTIFF FULL NAME(S)],
Plaintiff(s),
Index No.: ____
-against- VERIFIED COMPLAINT
(Consumer Protection – N.Y. GBL §§ 349, 350)

[DEFENDANT FULL NAME(S)],
Defendant(s).

[// GUIDANCE: Insert separate caption sheet if more than one plaintiff/defendant or if using a class allegation.]

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TABLE OF CONTENTS
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I. INTRODUCTION & NATURE OF ACTION.......................................... 1
II. JURISDICTION, VENUE & GOVERNING LAW..................................... 2
III. PARTIES................................................................... 3
IV. DEFINITIONS.............................................................. 4
V. FACTUAL ALLEGATIONS...................................................... 5
VI. CAUSES OF ACTION......................................................... 9
Count 1 – Violation of N.Y. Gen. Bus. Law § 349
Count 2 – Violation of N.Y. Gen. Bus. Law § 350
Count 3 – Common-Law Fraud (Optional)
VII. PRAYER FOR RELIEF....................................................... 15
VIII. DEMAND FOR JURY TRIAL................................................... 17
IX. VERIFICATION............................................................ 18
X. SIGNATURE BLOCK......................................................... 19

[Page numbers and footers to be added when finalized.]

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I. INTRODUCTION & NATURE OF ACTION
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1. Plaintiff(s) bring this civil action to redress Defendants’ unfair, unlawful, and deceptive business practices in violation of Article 22-A of the New York General Business Law (“GBL”), including, without limitation, sections 349 (Deceptive Acts and Practices) and 350 (False Advertising).
2. Plaintiff(s) seek (a) actual damages, (b) statutory and treble damages where authorized, (c) injunctive relief to halt the offending conduct, (d) reasonable attorneys’ fees and costs, and (e) such further relief as the Court deems just and proper.
3. Plaintiff(s) expressly reserve all rights and remedies under applicable law.

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II. JURISDICTION, VENUE & GOVERNING LAW
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4. This Court has subject-matter jurisdiction pursuant to N.Y. Const. art. VI, § 7 and CPLR § 301 because the causes of action arise under New York statutory and common law.
5. Venue is proper in this County under CPLR § 503(a) because (i) one or more Defendants reside, do business, or may be found in this County, and/or (ii) a substantial part of the events or omissions giving rise to the claims occurred here.
6. Pursuant to the parties’ forum-selection agreement, if any, and/or applicable consumer-protection statutes, Plaintiff(s) elect to litigate these claims exclusively in New York State court.
7. To the extent any arbitration clause purports to mandate individual arbitration, Plaintiff(s) invoke their right to pursue public injunctive relief and statutory remedies in court, and contest the enforceability or scope of any such clause under applicable federal and state law.

[// GUIDANCE: Modify ¶¶ 6-7 if a mandatory, enforceable arbitration agreement exists.]

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III. PARTIES
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A. Plaintiff(s)
8.  [PLAINTIFF FULL NAME] (“Plaintiff”) is a natural person domiciled at [ADDRESS], and at all relevant times was a “consumer” within the meaning of GBL §§ 349 and 350.

B. Defendant(s)
9.  [DEFENDANT CORPORATE NAME] (“Defendant”) is a [STATE] corporation with its principal place of business at [ADDRESS], authorized to transact, and transacting, business in New York.
10.  At all relevant times, Defendant advertised, offered for sale, and sold [PRODUCT/SERVICE] to consumers, including Plaintiff, in New York.

[// GUIDANCE: Add “Doe Defendants” paragraphs where identities are presently unknown.]

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IV. DEFINITIONS
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11. Unless otherwise indicated, the following capitalized terms shall have the meanings set forth below and apply equally to singular and plural forms:
    a. “Deceptive Practices” means the misleading, false, or deceptive acts or omissions alleged herein, including but not limited to misrepresentations regarding [PRODUCT/SERVICE] quality, characteristics, or pricing.
    b. “Product” means the [specific item/service] purchased by Plaintiff.
    c. “Transaction” means the purchase of the Product by Plaintiff from Defendant on or about [DATE].
    d. “Consumer Protection Statutes” means N.Y. GBL §§ 349 and 350, together with any implementing regulations and judicial interpretations thereof.

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V. FACTUAL ALLEGATIONS
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12. On [DATE], Plaintiff viewed Defendant’s advertisement for the Product on [MEDIUM] representing that the Product [contained/omitted] certain qualities, including “[QUOTE FROM AD].”
13. Relying on these representations, Plaintiff purchased the Product for $[AMOUNT].
14. The representations were material, false, and likely to mislead a reasonable consumer.
15. Contrary to the advertisements:
    a. The Product [description of defect or deficiency].
    b. Defendant failed to disclose [material omission].
16. Defendant had actual or constructive knowledge of the foregoing defects and omissions, as evidenced by [internal documents/complaints/regulatory findings, etc.].
17. Plaintiff would not have purchased, or would have paid substantially less for, the Product had the true facts been disclosed.
18. As a direct and proximate result, Plaintiff suffered actual damages, including but not limited to the purchase price, ancillary costs, and loss of the benefit of the bargain.
19. Defendant’s conduct was consumer-oriented, affecting the public at large, and was not a unique private dispute.

[// GUIDANCE: Expand or tailor the factual section to match the specific misconduct and evidentiary detail available.]

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VI. CAUSES OF ACTION
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Count 1 – Violation of New York General Business Law § 349
(Deceptive Acts and Practices)
20.  Plaintiff realleges and incorporates by reference ¶¶ 1-19.
21.  Defendant engaged in deceptive acts and practices within the meaning of GBL § 349 by misrepresenting material facts and omitting material information about the Product.
22.  Defendant’s deceptive acts were consumer-oriented and have a broad impact on the public.
23.  Plaintiff was injured by reason of Defendant’s violations and is entitled to recover (a) actual damages or $50, whichever is greater, and (b) up to three times the actual damages, not to exceed $1,000, because Defendant’s acts were willful or knowing. See N.Y. Gen. Bus. Law § 349(h).
24.  Plaintiff also seeks reasonable attorneys’ fees and costs. Id.

Count 2 – Violation of New York General Business Law § 350
(False Advertising)
25.  Plaintiff realleges and incorporates by reference ¶¶ 1-24.
26.  Defendant caused to be distributed advertising that contained materially misleading statements and omissions.
27.  Plaintiff relied upon said advertising to her detriment.
28.  Plaintiff is entitled to actual, statutory, and treble damages, injunctive relief, and attorneys’ fees pursuant to GBL § 350-e(3).

Count 3 – Common-Law Fraud (Optional)
29.  Plaintiff realleges and incorporates by reference ¶¶ 1-28.
30.  Defendant knowingly and intentionally misrepresented material facts with the intent of inducing Plaintiff’s reliance.
31.  Plaintiff justifiably relied on the misrepresentations and suffered damages thereby.
32.  Plaintiff seeks rescission, compensatory damages, punitive damages, and any other relief the Court deems appropriate.

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VII. PRAYER FOR RELIEF
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WHEREFORE, Plaintiff respectfully demands judgment against Defendant as follows:

A. Compensatory damages in an amount to be determined at trial;
B. Statutory damages pursuant to GBL §§ 349(h) and 350-e(3);
C. Treble damages up to the statutory maximum;
D. Restitution and/or disgorgement of ill-gotten gains;
E. Pre- and post-judgment interest as allowed by law;
F. Preliminary and permanent injunctive relief enjoining Defendant from continuing the Deceptive Practices;
G. Reasonable attorneys’ fees and costs of suit;
H. Such other and further relief as the Court deems just and proper.

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VIII. DEMAND FOR JURY TRIAL
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Pursuant to N.Y. Const. art. I, § 2 and CPLR § 4102, Plaintiff hereby demands a trial by jury on all issues so triable.

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IX. VERIFICATION
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STATE OF NEW YORK )
) ss.:
COUNTY OF [COUNTY] )

[PLAINTIFF NAME], being duly sworn, deposes and says: I am the Plaintiff in this action; I have read the foregoing Verified Complaint and know the contents thereof; the same are true to my knowledge, except as to matters stated to be alleged on information and belief, and as to those matters I believe them to be true.

[PLAINTIFF NAME]
Sworn to before me this ___ day of ____, 20__.

Notary Public

[// GUIDANCE: Omit verification or adjust if filing an unverified complaint; consult CPLR §§ 3020–3022.]

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X. SIGNATURE BLOCK
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Dated: [City], New York
[DATE]

[ATTORNEY NAME] (Bar No. ____)
[LAW FIRM NAME]
[ADDRESS]
[PHONE] | [EMAIL]
Attorney for Plaintiff

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ADDITIONAL LITIGATION-SPECIFIC NOTES
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[// GUIDANCE:
1. Statute of Limitations – Confirm that each claim is timely (e.g., three-year period under GBL § 349).
2. Class Allegations – Insert Rule 23 class allegations if seeking class treatment; file motion for class certification within the prescribed schedule.
3. Notice of CPLR § 3406(b) Consumer Credit Filing – Not required unless action fits credit-related criteria.
4. Settlement Conference – Check local rules for mandatory ADR or preliminary conference requirements.
5. Service – Ensure Defendant(s) are served in conformity with CPLR § 307 (if governmental) or § 311 (corporate) as applicable.
6. Electronic Filing – Confirm NYSCEF usage in the chosen county and include required e-filing notices.
]