Is a monthly real-estate magazine that's almost entirely advertising and property listings, with only a handful of short articles, an exempt 'periodical' under New York's sales tax law?

Plain-English summary

Hunt Real Estate Corporation publishes "Showcase of Homes" monthly (11 times a year) for the general public, combining informative articles about the residential real estate market with a comprehensive listing of homes for sale. A sample August 1999 issue ran 104 pages, of which four one-page-or-shorter articles by four different Hunt Realty-affiliated authors appeared -- on topics like mortgage qualification, picking a realtor, and advice for first-time buyers -- while the remaining 100 pages were advertising and real estate listings. Hunt Real Estate asked whether the publication qualifies as an exempt "periodical."

New York exempts newspapers and periodicals from sales tax, but a periodical must meet several requirements, including containing "a variety of articles by different authors" on topics like news, literature, or a particular field. Critically, the regulations expressly say advertising material -- catalogs, flyers, pamphlets, brochures -- and "listings and compilations which constitute information services" don't count as exempt periodicals, no matter how the publication otherwise looks.

The Department found that with 100 of 104 pages devoted to advertising and listings, Showcase of Homes is a publication "devoted almost exclusively" to advertising and selling real estate -- and publications devoted to advertising and selling products aren't periodicals under the regulations, following the Tax Appeals Tribunal's Sharper Image decision and the Department's own earlier ruling on a similar real estate advertising publication (Brooklyn Metropolitan Real Estate News). The small handful of genuine articles wasn't enough to change that overall characterization.

What this means for you

Publishers of real estate, classifieds, or other advertising-heavy publications

Including a few genuine articles by different authors doesn't automatically qualify your publication as an exempt periodical if the overwhelming bulk of its content is advertising or property/product listings. The Department looks at the publication's overall character, not just whether it technically checks each periodical-definition box.

Real estate brokerages and marketing companies

If you print and distribute a property-listing magazine or similar advertising vehicle, expect it to be treated as taxable tangible personal property rather than an exempt periodical, even if you include real estate-education content to diversify it.

Accountants and tax professionals

The relevant test is 20 NYCRR § 528.6(c)(3)(i)-(ii), which specifically excludes advertising material and "listings and compilations which constitute information services" from the periodical exemption -- this is a categorical exclusion that applies regardless of how the rest of the publication otherwise satisfies the periodical definition's five general requirements.

Common questions

Q: Does having a few real articles by different authors make a publication an exempt periodical?
A: Not if the publication as a whole is devoted almost entirely to advertising and listings -- the categorical exclusion for advertising material and listings/compilations controls over the presence of some qualifying articles.

Q: Would this publication be treated differently if it had fewer ads and more articles?
A: Possibly -- the ruling turns on the specific 100-out-of-104-page ratio in the sample issue. A publication with a genuinely different content balance could be analyzed differently.

Q: Can another publisher rely on this ruling?
A: No. It binds the Department only as to this petitioner and the sample issue reviewed. Other publications should compare their own actual content mix before assuming the same result.

Citations and references

Statutes and regulations:

• Tax Law § 1115(a)(5) (exemption for newspapers and periodicals)
• 20 NYCRR § 528.6(a), (c) (periodical exemption and definition, including exclusions for advertising material and listings/compilations)

Prior rulings and cases referenced:

• Sharper Image Corporation, Dec Tx App Trib, Nov. 24, 1999, TSB-D-99(13)S
• Brooklyn Metropolitan Real Estate News, Adv Op St Tx Comm, Oct. 28, 1985, TSB-A-85(57)S

Source

• Landing page: https://www.tax.ny.gov/pubs_and_bulls/advisory_opinions/sales_ao_2000.htm
• Opinion: https://www.tax.ny.gov/pdf/advisory_opinions/sales/a00_15s.pdf

Original ruling text

New York State Department of Taxation and Finance

Office of Tax Policy Analysis
Technical Services Division

TSB-A-00(15)S
Sales Tax
March 29, 2000

STATE OF NEW YORK
COMMISSIONER OF TAXATION AND FINANCE
ADVISORY OPINION

PETITION NO. S991129A

On November 29, 1999, the Department of Taxation and Finance received a Petition for
Advisory Opinion from Hunt Real Estate Corporation, 5570 Main Street, Williamsville, NY 14221.
Petitioner, Hunt Real Estate Corporation, furnished additional information with respect to the
Petition on December 6, 1999.
The issue raised by Petitioner is whether “Showcase of Homes”, a publication printed by
Petitioner, is a periodical exempt from State and local sales and compensating use taxes under
Section 1115(a)(5) of Tax Law.
Petitioner submits the following facts as the basis for this Advisory Opinion.
Petitioner publishes the “Showcase of Homes” 11 times per year (monthly from January to
November) for distribution to the general public. The publication includes informative articles
relating to the residential real estate market as well as a comprehensive listing of real estate available
for sale. Each issue of the publication contains a variety of articles by four different authors.
Petitioner furnished a copy of the August, 1999 issue of the publication as part of its Petition
for Advisory Opinion. This issue contained 104 pages. Four articles, each one page or less in
length, by four different authors appeared in four pages of the publication. The articles are written
on topics concerning qualifying for a mortgage, picking a realtor, relocating with pets and advice for
first time home buyers, and were written by employees of Hunt Realty or one of its subsidiaries. At
the bottom of each article is displayed the name of Petitioner or its subsidiary, or its Web site. The
remaining 100 pages are devoted to advertising and listings of real estate which is available for sale
in western New York.
Applicable Law and Regulations
Section 1105(a) of the Tax Law imposes tax upon:
The receipts from every retail sale of tangible personal property, except as
otherwise provided in this article.

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Sales Tax
March 29, 2000

Section 1115 of the Tax Law provides, in part:
(a) Receipts from the following shall be exempt from the tax on retail sales
imposed under subdivision (a) of section eleven hundred five and the compensating
use tax imposed under section eleven hundred ten:
*

*

*

(5) Newspapers and periodicals.
Section 528.6 of the Sales and Use Tax Regulations provides, in part:
(a) Exemption. The sale of newspapers and periodicals is exempt from sales
and compensating use tax.
*

*

*

(c) Definition of a periodical. (1) In order to constitute a periodical, a
publication must conform generally to the following requirements:
(i) it must be published in printed or written form at stated intervals, at least
as frequently as four times a year;
(ii) it must not, either singly or, when successive issues are put together,
constitute a book;
(iii) it must be available for circulation to the public;
(iv) it must have continuity as to title and general nature of content from issue
to issue; and
(v) each issue must contain a variety of articles by different authors devoted
to literature, the sciences or the arts, news, some special industry, profession, sport
or other field of endeavor.
(2) A publication which may be known as or considered to be a newsletter
may qualify as a periodical if it conforms to the above standards. Where a newsletter
has no signed articles, but has a staff of writers who originally prepare articles, such
publication will be considered to have articles by different authors. If a publication
has been classified by the United States Postal Service as one which is entitled to

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March 29, 2000

second class mailing privileges, that fact will be considered in determining whether
or not the publication is a periodical.
(3) Nothing in this section shall be construed to exempt as a periodical the
following:
(i) advertising material, such as catalogs, flyers, pamphlets and brochures;
(ii) listings and compilations which constitute information services;
(iii) publications which are issued at stated intervals but which are books or
parts of a book.
Opinion
In the instant case, based on the sample edition submitted by Petitioner, the Showcase of
Homes published 11 times per year by Petitioner is made up almost exclusively of advertising and
real estate listings. Publications devoted to advertising and selling of products are not periodicals.
See Section 528.6(c)(3) of the Sales and Use Tax Regulations; Sharper Image Corporation, Dec Tx
App Trib, November 24, 1999, TSB-D-99(13)S; Brooklyn Metropolitan Real Estate News, Adv Op
St Tx Comm, October 28, 1985, TSB-A-85(57)S. Accordingly, since the Showcase of Homes is
devoted almost solely to advertising and real estate listings, such publication does not qualify as an
exempt periodical under Section 1115(a)(5) of the Tax Law and Section 528.6(c) of the Sales and
Use Tax Regulations.

DATED: March 29, 2000

NOTE:

/s/
John W. Bartlett
Deputy Director
Technical Services Division

The opinions expressed in Advisory Opinions are
limited to the facts set forth therein.