Life-insurance commission rebates were nontaxable price adjustments

Plain-English summary

A life-insurance agency entered rebate agreements under which it returned part of its commission to customers after they paid the premium and the carrier issued the policy. The rebate effectively reduced each customer’s insurance cost to a fixed amount, and the agency did not condition payment on keeping the policy in later years. The IRS ruled that the rebate is a purchase-price adjustment rather than an accession to wealth, so it is not included in the customer’s gross income. Because IRC § 6041 requires reporting only amounts included in the payee’s income, the agency need not file information returns with the IRS or furnish statements to customers for these rebates.

Ruling snapshot

• Question: Are the life-insurance commission rebates taxable to customers and reportable under section 6041?
• Outcome: No; they are nontaxable purchase-price adjustments with no section 6041 reporting
• Key authorities: IRC §§ 61, 6041; Treas. Reg. § 1.6041-1; Rev. Rul. 91-36; Announcement 2024-19

Full text (IRS public release)

Internal Revenue Service Department of the Treasury
Washington, DC 20224

Number: 202509005 Third Party Communication: None
Release Date: 2/28/2025 Date of Communication: Not Applicable
Index Number: 6041.00-00, 61.00-00
Person To Contact:
------------------, ID No. -----------------
Telephone Number:
--------------------

                                                              Refer Reply To:

                                                              CC:ITA:B04

                                                              PLR-110359-24

                                                              Date:

                                                              December 02, 2024

                                                   LEGEND

Taxpayer = -----------------------------------------------
-----------------------

State = -------------

Date = ------------------

Amount X = -------

Dear ------------:

This responds to your request for a letter ruling regarding Taxpayer’s information
reporting obligations under section 6041 with respect to amounts paid to its customers
pursuant to rebate agreements.1

                                                   FACTS

Taxpayer represents the following facts: it was organized under the laws of State on
Date and has elected to be an S corporation under section 1361. Taxpayer is a licensed

1 Unless otherwise specified, all section references are to sections of the Internal Revenue Code of 1986,

as amended, Title 26 U.S.C. (Code), or the Income Tax Regulations, Title 26 C.F.R. pt. 1.
PLR-110359-24 2

life insurance agency and sells life insurance policies to individuals who are residents of
State, as well as to business entities organized in State and trusts with a State resident
trustee.

State law permits an insurance agent to rebate life insurance commissions to
customers. To increase competitiveness and develop goodwill with customers,
Taxpayer enters into a rebate agreement with each customer. Under the rebate
agreement, Taxpayer pays a portion of its commission to the customer if the customer
obtains life insurance.

The amount of the rebate is equal to the insurance premium less Amount X. (The rebate
in essence reduces the cost of the insurance premium to Amount X.) To receive a
rebate, the customer must pay the life insurance policy premium and the insurance
carrier must issue the life insurance policy to the customer. Taxpayer does not
determine whether the customer continues to pay the policy premium in subsequent
years or allows the life insurance policy to lapse.

                              LAW AND ANALYSIS

Income Taxation

Section 61 of the Code provides that gross income includes all income from whatever
source derived, except as otherwise provided by law. The term “income” is broadly
defined as “instances of undeniable accessions to wealth, clearly realized, and over
which the taxpayers have complete dominion.” Commissioner v. Glenshaw Glass Co.,
348 U.S. 426, 431 (1955).

Rev. Rul. 91-36, 1991-26 I.R.B. 1, involved an electric utility company that provided a
rate reduction or nonrefundable credit on the customer’s electric bill if the customer
participated in an energy conservation program. The ruling concludes that the rate
reductions or nonrefundable credits represent a reduction in the purchase price of
electricity. As such, they are not includible in the customer’s gross income.

Announcement 2024-19 addressed amounts paid toward the purchase of energy
efficient property and improvements under Department of Energy (DOE) Home Energy
Rebate Programs. The announcement provides that rebates paid to or on behalf of a
purchaser under the DOE Home Energy Rebate Programs are treated as purchase
price adjustments for the purchaser and are therefore not includible in the purchaser’s
gross income under section 61 of the Code.

In the present case, based on the facts represented by Taxpayer, the rebates are
payments by Taxpayer to the customers that reduce the amount of the insurance
premium, which lowers the price of purchasing life insurance. Accordingly, the
payments represent an adjustment to the purchase price of life insurance and are not
includible in the customers’ gross income for federal income tax purposes.
PLR-110359-24 3

Information Reporting

Sections 6041(a) and (d) of the Code require all persons engaged in a trade or
business, and making payment in the course of such trade or business to another
person of rent, salaries, wages, premiums, annuities, compensations, remunerations,
emoluments, or other fixed or determinable gains, profits, and income of $600 or more
in a taxable year to make an information return to the Internal Revenue Service
(Service), and furnish an information statement to the payee.

Section 1.6041-1(c) states that income is fixed “when it is to be paid in amounts
definitely predetermined,” and is determinable “whenever there is a basis of calculation
by which the amount to be paid may be ascertained.”

Section 1.6041-1(f)(1) provides that the amount which must be reported under Section
6041(a) and (d) is only that which is includible in the gross income of the payee. Where
the payment does not constitute gross income to the payee, no information report under
Section 6041 is required.

In the present case, the rebate issued to Taxpayer’s life insurance customers does not
constitute gross income. As stated above, it is instead treated as a purchase price
adjustment to the insurance premium. Accordingly, there is no gross income to be
reported, and therefore Taxpayer is not required to furnish an information report to the
Service or to Taxpayer’s customers under Section 6041.

This ruling is directed only to the taxpayer requesting it. Section 6110(k)(3) provides that
it may not be used or cited as precedent.

In accordance with the power of attorney on file with this office, a copy of this letter is
being sent to your authorized representatives.

This letter ruling is being issued electronically in accordance with Rev. Proc. 2024-1. A
paper copy will not be mailed to the taxpayer.

                                               Sincerely,


                                               Angella L. Warren
                                               Chief, Branch 4
                                               Office of Associate Chief Counsel
                                               (Income Tax & Accounting)

PLR-110359-24 4

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